Vogue Business Global Summit , 27-28/05/2025 (Villa d’Este, Lago di Como, Italy)

Vogue Business Global Summit

Date : Tuesday 27 May — Wednesday 28 May

Location : Villa d’Este | Lago di Como Via Regina, 40, 22012 Cernobbio CO, Italy

BUY TICKETS

Luxury is evolving, faster than ever. What defines exclusivity today? What will matter most to consumers tomorrow? And how do we stay ahead of the curve while honouring the craftsmanship, creativity and heritage that set this industry apart?

Join us for two days of big ideas, candid conversations and fresh perspectives as we bring together the brightest and boldest minds in luxury for the first-ever Vogue Business Global Summit. Set against the stunning backdrop of Lake Como, this exclusive event is designed to spark thinking, challenge assumptions and explore the forces reshaping our world — from entertainment and sports to wellness, hospitality and emerging markets.

Through dynamic panels, thought-provoking keynotes and intimate fireside chats, we’ll go beyond business as usual. Expect real conversations, unexpected insights and the kind of connections that shape the future.

If you’re leading, innovating or redefining what luxury means today, you can’t miss the Vogue Business Global Summit.

Agenda :

Wednesday 28 May 2025
08:30 – 09:00																Registration and refreshments
09:00 – 09:05																Welcome and opening remarksNicole PhelpsGlobal DirectorVogue Runway and Vogue Business
09:05 – 09:25																What is the future of luxury?Today’s consumers aren’t just looking for status symbols — they’re seeking meaning, cultural relevance and brands that align with their values. From sustainability and ethical sourcing to craftsmanship, innovation and digital-first experiences, the rules of desirability are shifting. In a world where attention is the ultimate currency, how can luxury brands not only stay relevant but set the agenda?Hilary MilnesExecutive Americas EditorVogue Business
09:25 – 09:55																KeynoteTo be announced
09:55 – 10:35																Cultural cachet: The new currency of luxuryIn an era where brand desirability is driven as much by cultural relevance as by craftsmanship, luxury houses are redefining their strategies to stay at the heart of the conversation. From aligning with artists and musicians to infiltrating the world of sport, the pursuit of cultural cachet has never been more intense — or more complex.This panel will bring together leaders across fashion, art, sport, media and entertainment to explore how luxury brands are navigating the ever-shifting cultural landscape. How do they maintain authenticity while courting new audiences? What role do collaborations, celebrity endorsements and digital communities play in shaping modern luxury? And in a world where subcultures dictate trends, how can heritage brands stay ahead without losing their soul?Kirsty McGregorExecutive European EditorVogue Business
10:35 – 11:05																KeynoteTo be announced
11:05 – 11:45																Coffee break
11:45 – 12:25																From heritage to hyper-growth: The evolution of luxury’s operating modelThe luxury industry is undergoing a fundamental shift in how it operates —from ownership models to retail strategies, supply chain innovations to brand exclusivity. In an era of digital acceleration, direct-to-consumer channels, resale platforms and AI-driven personalisation, traditional luxury business models are being redefined. At the same time, geopolitical shifts, sustainability regulations and evolving consumer expectations are forcing brands to rethink sourcing, production and pricing strategies.This panel brings together key voices from across the luxury ecosystem to explore how brands are adapting their operating models to meet the demands of a new era. How are luxury houses balancing heritage with the need for agility? What role do digital and AI-driven strategies play in customer experience and supply chain optimisation? Is the traditional wholesale model dead? And how do brands maintain exclusivity in an increasingly accessible luxury landscape?Kirsty McGregorExecutive European EditorVogue Business
12:25 – 12:55																KeynoteTo be announced
13:00 – 14:30																Lunch
14:30 – 15:10																The new global luxury mapLuxury today is a dynamic landscape shaped by emerging economies, cultural movements and evolving consumer priorities. As brands look beyond familiar strongholds, understanding where the next generation of luxury consumers lives — and what they expect from brands — is more critical than ever.In this panel, industry leaders will break down the key markets on luxury’s agenda, from China’s fluctuating outlook and the state of the US opportunity, to the rise of the Middle East as a luxury powerhouse and India’s accelerating demand for high-end experiences. With regional nuances and economic shifts constantly at play, how can brands adapt their strategies to meet these consumers where they are?Hilary MilnesExecutive Americas EditorVogue Business
15:10 – 15:50																The psychology of shoppingIn a world where discovery happens at the scroll of a finger, the way consumers find, desire and buy luxury is more complex than ever. Social media has redefined influence, with trends emerging overnight and new platforms shaping consumer behaviour in unexpected ways. But what truly drives a purchase today? And how can luxury brands and retailers stay ahead in an environment where attention is fleeting, and loyalty is hard-won?Understanding what motivates shoppers — and turns them off — is more critical than ever. In this panel, industry leaders will decode the new rules of influence and commerce in luxury.Elektra KotsoniEditorial DirectorVogue Business
15:50 – 16:20																KeynoteTo be announced
16:20 – 16:30																Closing remarks
16:30 – 18:00																Networking reception